How to Respond to a Cease and Desist Letter as an Amazon Seller
You open your email, and there it is. A letter from a law firm telling you to stop selling a
Defending Against False IP Complaints on Amazon: What Sellers Actually Need to Know
Someone filed an intellectual property complaint against your Amazon listing. Your product got pulled. Maybe your account is under review.
Multi-Platform IP Enforcement: Protecting Your Brand Across Amazon, Walmart & TikTok
If you sell on Amazon, you are probably also on Walmart Marketplace. And if your products appeal to a younger
Buc-ee’s, Beaver’s Mini Mart, and the Line Between Trademark Enforcement and Trademark Bullying
On July 26, 2026, comedian John Oliver dedicated a segment of Last Week Tonight to Buc-ee’s, the Texas-based gas station
Van Leeuwen v. Rebel Creamery: What a $23.8 Million Trade Dress Verdict Means for Every Brand Owner
A federal judge just ordered a Utah-based ice cream company to hand over nearly $23.8 million in profits and completely
Patagonia v. Pattie Gonia: Trademark Law Explained
A billion-dollar outdoor apparel company and a drag queen environmentalist with a play-on-words stage name are locked in a federal
How to Monitor Amazon for Patent Infringement Before It Costs You Sales
Most patent owners discover infringement on Amazon the same way: sales start declining, and they cannot figure out why. Advertising
Amazon APEX vs. Patent Licensing: Remove the Competition or Get Paid by Them?
You hold an issued utility patent. An Amazon seller is clearly infringing it. You have the evidence, the registration, and
The Biggest Mistake Amazon Sellers Make: Launching Without a Utility Patent
Amazon is the most powerful product launch platform in the world. It gives inventors and small brands instant access to
Celebrities Are Trademarking Their Voices to Fight AI
For most of trademark law’s history, the system has been about protecting brands in commerce. A name on a shoe.