Buc-ee’s, Beaver’s Mini Mart, and the Line Between Trademark Enforcement and Trademark Bullying
On July 26, 2026, comedian John Oliver dedicated a segment of Last Week Tonight to Buc-ee’s, the Texas-based gas station
Van Leeuwen v. Rebel Creamery: What a $23.8 Million Trade Dress Verdict Means for Every Brand Owner
A federal judge just ordered a Utah-based ice cream company to hand over nearly $23.8 million in profits and completely
Patagonia v. Pattie Gonia: Trademark Law Explained
A billion-dollar outdoor apparel company and a drag queen environmentalist with a play-on-words stage name are locked in a federal
How to Monitor Amazon for Patent Infringement Before It Costs You Sales
Most patent owners discover infringement on Amazon the same way: sales start declining, and they cannot figure out why. Advertising
Amazon APEX vs. Patent Licensing: Remove the Competition or Get Paid by Them?
You hold an issued utility patent. An Amazon seller is clearly infringing it. You have the evidence, the registration, and
The Biggest Mistake Amazon Sellers Make: Launching Without a Utility Patent
Amazon is the most powerful product launch platform in the world. It gives inventors and small brands instant access to
Celebrities Are Trademarking Their Voices to Fight AI
For most of trademark law’s history, the system has been about protecting brands in commerce. A name on a shoe.
Medical Device Patent Claims: How Drafting, Prosecution, and Construction Shape Their Value
Patent claims are the heart of any patent. They define the precise boundaries of what an inventor owns, and in
Provisional vs. Non-Provisional Patents: What the Difference Actually Means
When inventors first learn that there are two types of patent applications, the natural assumption is that one is a
Freedom to Operate Before Launching on Amazon
You’ve found a product opportunity on Amazon. The margins look good, the search volume is promising, and you’re ready to